Different customers behavioral studies proved that customized music repertoire can push shoppers to return, make them to shop longer, can influence their choices. With music business can grow customers, boost sales, or even make love the brand. Music can be used as competitive tool to reach customers in particular and to create added value for brand/business in general.
Pleasure, relax, comfortable stay, precious moments, runaway, top notch services … positive experience which is made of dozens of elements where music and sound play an extremely important role. One soundtrack can relax and the other one tone up, one can evoke sadness and other can elevate to the summit of joy. But… what is this music? Among billions of sounds and tunes, the only answer is the music that was professionally tailored to match different brands, different goals, and different expectations of the customer. The music that creates memories we will never forget.
Fine dining, beer pub or boutique café is always about providing immersive experience … and about having returning customer. And it is always among lots of things and issues about background music. With music people can act in one way and without it in other. With some kind of music we eat faster and less and with other we even forget how we have ordered dessert that was not in the plan. As studies show, music has a tremendous influence on human brain and affects secretion dopamine, as well (in the most of the cases). Of course, music that is identified with costumers needs and views, that is profiled, high quality, and simply the best in particular place and particular time.
Customers in bank, medical clinics, job centers or at any other customer service location come for some service and the most often for the best of a kind, for preferred one. In some circumstances they are worried, afraid, they might feel stress or just want some privacy talking about mortgage deal or health issues. Studies have shown that music affects the environment, and different music creates a different atmosphere. It can create element of privacy, it can make service provider look positive and it can enhance connections that influence costumer to return again and again.
To change someone’s mind about something, to make understand your idea, to get better into the game you designed someone to play, to make feel someone like you wanted to feel about something… it is all about reaching us, people. Influence has many forms, ways, channels, and tools were music is not the last one. Otherwise, if it isn’t why silent movie one day was synchronized with recorded sound? Science had proven without any doubts music has a huge influence on the human brain. Imagine silent Coca Cola… what does it feel like? Is it always …?
All events organizing industry works hard to choose right message, right visual, right sound. Professionally selected music can be a good partner in reaching wanted impact and guarantying us saying mesmerizing experience… new incredible connections… or simply, the best evening last week…