Before Shakespeare Music was incorporated there already were dozens of market players offering different music related services for business: music licences, music and content management services, in-store radio solutions and other. Complicated services buying procedures and high costs influenced decreasing music use in retail industries. Shakespeare Music found a decision by opening One-Stop-Shop offering new music tool for businesses seeking to create added value from music. “We were growing slowly but confidently, we promised that there is no music related issue that Shakespeare Music cannot deal with and we kept the promise. Every year growing clients’ list from small businesses to famous brands has proved our model to be successful and influenced new bureau incorporation in Western part of Europe” says Janette Daubare, Head of Business Development at Shakespeare Music.