Music has long been recognized among customer experience businesses for its ability to impact emotions. Some tunes may energize, while others calm down and relax. Properly chosen music can help to create the desired atmosphere for guests. Hotels incorporate background music into their lobbies, waiting areas and other spaces as it can help to create the perfect stay for guests. Moreover, hotels may use music as part of their branding identity, creating an ideal ambience for customers.

Music can enhance overall comfort for hotel guests by providing them with comfort and pleasure, making them feel more relaxed and at ease. Additionally, it also has the potential to mask conversation and heighten privacy which is an important factor for hotel guests. Playing background music can help to create the desired atmosphere and elevate a hotel's brand identity, which leads to an increase in customer engagement and building of loyalty.

Different interiors (modern, boutique, classic, family) and spaces (from the lobby to the spa area, restaurant, hallways or gym) within hotels require specialized music playlists that are tailored to each situation of the day. Check-in periods are the most important and require customized playlists helping to leave guests with the best first impression. It is also important to evaluate the demographics of customers who use the hotel, it helps to decide which background music is most suitable for providing a pleasant visit. At the very heart of every hotel is the lobby, where the guests have their first impression while checking in. Lobby background music should match the hotel type and brand. For modern hotels, contemporary music is recommended, while boutique hotels’ lobbies should choose something more relaxed. Classical, jazz and low-tempo instrumental music is popular in luxury, sophisticated and elegant hotel lobbies. Other hotel areas should also match the type of activity. Music at the restaurants is related to the cuisine. The bar areas require playlists with more energetic up-tempo music. SPA areas should create a true escape, which can be perfectly reached by employing relaxing background music. EDM, electronic uplifting, up-tempo music is usually used in Gyms.

Hotels are businesses of experiences where creating the right atmosphere for guests is crucial. From business travellers to families on holidays and romantic couples, the perfect stay at the hotel is the one which creates a sense of a true escape and 'feels like home' feeling at the same time. Probably the most suitable words describing the perfect stay - are top comfort, pleasure, and a good vibe which is only reachable by incorporating music into the customer experiential package. Music has the power to influence emotions, helping to reach different states of body and mind. Some tunes relax and make us calm, others energize or entertain, and some put us into tears or even make us angry. Choosing particular background music for hotels can not only help business owners and managers to create a memorable journey for guests but also help to reach their business goals, implement branding and marketing campaigns, increase customer engagement, build loyalty and elevate customer experience to the next level.

Shakespeare Music offers a unique library of 20,000 royalty-free tracks in various genres, styles, and moods. The music is professionally produced and of high quality, making it suitable for background music in any setting. And if you need something specific, like a background track for a corporate video, movie, game or other audio-visual projects, we can provide that too. Shakespeare Music is a professional music production company specializing in high-end music and music for videos. Our experienced team of talented music producers, composers, and sound designers, can create music for any project. So whatever type of music you need, Shakespeare Music has you covered.

There are many reasons businesses might want to use royalty-free music. Perhaps the most obvious is that it can save the budget a considerable amount of money. Royalty-free music is also absolutely legal, so businesses can use it without worrying about copyright infringement issues. Additionally, this type of music is sustainable - businesses can support independent artists and be a part of the development of creative industries. Not to mention, it's a great way to set your business apart from the competitors who use big-name, overplayed songs. No strings attached, but Adel has already made a fortune.

No. YouTube music streaming service is only for personal, non-commercial use. Businesses cannot publicly broadcast or play YouTube music: in stores, bars, restaurants, schools, salons, dance studios, hotels, spas, etc. Businesses must subscribe to commercial music streaming platforms and obtain a license (royalty-free music or from collective management organizations) to play music on their premises. Copyright law generally prohibits the public performance of copyrighted works for commercial purposes without permission/license. YouTube music offers private (not business) streaming services and does not offer the license! License to use music for business purposes must be purchased on top!

No, it is impossible, to play radio for business purposes without purchasing a public performance license. Radio is just a music streaming service. Businesses cannot broadcast or play radio publicly in stores, bars, restaurants, schools, salons, dance studios, hotels, spas, etc., without obtaining a license (royalty-free music or from collective management organizations) to play music on their premises. Copyright law generally prohibits the public performance of copyrighted works without permission/license.

No. Spotify streaming service is only for personal, non-commercial use. Businesses cannot publicly broadcast or play Spotify: in stores, bars, restaurants, schools, salons, dance studios, hotels, spas, etc. Businesses must subscribe to commercial music streaming platforms and obtain a license (royalty-free music or from collective management organizations) to play music on their premises. Copyright law generally prohibits the public performance of copyrighted works for commercial purposes without permission/license. Spotify offers private (not business) streaming services and does not offer the license! License to use music for business purposes must be purchased on top!